How to Solve the Construction Labor Shortage

By Jordanne Waldschmidt | Originally posted on www.equipmentworld.com

 

Still looking for the proverbial easy button to fill your talent pipeline? We hate to break it to you: there isn’t one.

“If you’re in this industry and not being the biggest promoter of it, you’re part of the problem,” says Benjamin Holmgren, president of Buildwitt Jobs. “You’re not going to solve it for the industry. Solve it for you.”

Holmgren was joined by Natasha Sherwood, executive director of the Independent Electrical Contractors Florida West Coast Chapter, and Steve Cona III, president and CEO of the Associated Builders and Contractors Florida Gulf Coast Chapter, in a recent panel discussion led by Autumn Sullivan, director of marketing and experience for Mobilization Funding.

The panel explored the issue of why skilled trade workers are leaving the industry, the impact of culture on recruitment and retention, and what companies can do to increase their talent pipeline.

Recruiting and retaining the next generation

So, can everyone stop blaming millennials already? Continuing to drone on about how millennials lack worth ethic is so 2010. Older millennials, those born in the 1980s, are established and in positions of power in their careers. Where the industry needs to focus its attention is Gen Z and Gen Alpha.

“I don’t believe it’s so much a labor shortage, as a shortage of leaders who know how to lead the next generation,” said Holmgren. “Kids my age want to have a mission to get behind. They want to have a vision. They want to be led, trained and developed.”

The companies that have solved this understand this workforce development crisis is not about millennials. “Taking ownership of solving this for your company is the elixir,” said Holmgren.

Shop class makes its comeback

Getting in front of Gen Z and Gen Alpha starts in school. Trade education in middle school and high school was nearly extinct but is slowly making a comeback. Until there is wider support for the curriculum at a state and district level, getting involved at an individual level is critical.

Construction companies can help through apprenticeships and mentor programs. Contractors involved in mentorship see better hiring success because they already have name recognition with students, panelists said.

“The greatest benefit to our industry would be a solid pipeline out of high school and into the trades,” said Cona. “It has to be a statewide effort in our educational system to promote opportunities in all occupations that don’t necessarily require a four-year degree. The average age of our apprentice is 26-27 years old, and we have to get that lower to 21-22 years old. It can’t be an afterthought.”

Outside of local efforts, Holmgren suggests meeting the younger generation where they are online.

“It’s one thing to put on a trade show or job fair, but what about Instagram? TikTok? One thing you can start doing today is using social media to tell the story of your business and show people what it’s really like to work in your industry. It’s not that you have to make it look cool; the trades are already cool. Come join us – that’s what we need to be telling people.”

Work culture in construction 

Taking ownership of the construction recruitment and retention problem also means taking a hard look at company culture. For better or worse, every company has a culture. How that culture has evolved depends on how it is emulated and nurtured daily.

Work culture has been cited as a major factor in many skilled-trade veterans leaving their employer or the industry entirely. While culture is a hot topic in the construction industry, and often framed as something only young people are pushing for, it has a significant impact on retention across the board.

“You can tell that no matter the age of the employee, they are all looking for a culture that has a family atmosphere, opportunities for advancement, flexible hours and good benefits,” said Sherwood. “I just helped a fourth-year apprentice graduate who had an opportunity to go anywhere. He took a job at a company that paid $2 less an hour because it was a good fit. There’s that level of appreciation that is sometimes more important than the dollar bottom line.”

Alternative talent pipelines

Beyond young people, there are many other viable talent pools and untapped markets to help fill the skilled-worker pipeline. Correctional institutions, foster care systems and the military are just a few options.

“We’re looking for all sorts of avenues to fill that pipeline, and one of those is folks coming out of corrections,” said Cona. “We’re getting asked by state leaders and politicians to work with them to help develop skills while people are still incarcerated. So whenever they get out, they can get plugged back into society. If you can give people opportunities and jobs when they get out of being incarcerated, their chances of going back are very slim.”

“The military does a great job recruiting kids, with ROTC officers and billboard campaigns,” said Sullivan. “The trades need to be seen as a viable option. You can feed your family, you can travel around the country – there’s a lot of opportunity depending on where you want to go with it.”

Continuing education for retention

While there are required continuing education credits in the construction industry, employers should also consider training that provides employees with a path toward a goal they value, such as moving from apprentice to superintendent.

“In this day and age in this economy, you have to invest in training your workforce. There are no unemployed electricians and plumbers sitting on the sideline,” said Cona. “You have to build your pipeline by investing in people who might not necessarily have the skills that you need at that time. Invest in your employees, train them, put them in apprenticeship programs and maintain it through their lifecycle as an employee.”

An engaged employee is someone who stays with you.

Changing the narrative

While the narrative that construction is a dead-end job is a systemic problem, individual companies can start making strides today to reframe the conversation and illuminate the opportunities.

“This country was built because people learned skills, created things and built things. No one can say this country was built because people went to college. That’s what we need to continue to push,” said Cona. “As parents, as an industry, we need to be better at pushing the narrative that this is a viable option.”

“Don’t people get tired of talking about finding good help?” adds Holmgren. “We know you can’t find good help. Do something.”

“I’m not interested in solving the industry’s labor-shortage challenge, but if there is one person who can take something from this and it lights a spark and they can solve it for them, that’s a win.”

Watch the full webinar here.

ABC, CISC Caution OSHA About Emergency Temporary Standard on COVID-19 Vaccination and Testing

By Grading and Excavation Contractor | Originally posted on www.gxcontractor.com

WASHINGTON—Associated Builders and Contractors, a steering committee member of the Construction Industry Safety Coalition, released the following statement on CISC’s letter sent today to James Frederick, acting assistant secretary of the Occupational Safety and Health Administration, voicing concerns related to OSHA’s forthcoming COVID-19 vaccination and testing Emergency Temporary Standard, which will apply to employers with 100 or more employees as required by President Biden’s Path Out of the Pandemic COVID-19 Action Plan.

“Because OSHA’s COVID-19 vaccination and testing ETS is expected to be the most far-reaching standard ever issued by the agency, it is imperative that OSHA listen to input from the construction industry, which employs 7.4 million individuals,” said Ben Brubeck, ABC vice president of regulatory, labor and state affairs. “Despite the efforts of a range of stakeholders, vaccine hesitancy remains an ongoing, complicated reality in countless industries. How the ETS is crafted will have significant, lasting impacts by driving workers away from larger firms and disrupting construction projects without raising the vaccination rate.

“Our key areas of concern are workforce shortages that would be exacerbated by the ETS, employer and employee obligations for vaccinations and testing, paperwork burdens, recordability of adverse reactions to the COVID-19 vaccine, cost of paid time off for vaccinations and adverse reactions, and availability of testing kits. The COVID-19 pandemic has already created and accelerated a host of challenges for the construction industry, including a skilled workforce shortage, rising material costs, supply chain disruptions, job site shut-downs, additional health and safety protocols and new government regulations. The forthcoming ETS only adds to this long list of concerns.

“ABC continues to encourage construction industry stakeholders to implement effective COVID-19 safety plans and to get vaccinated because ensuring healthy and safe work environments for employees is a top priority of ABC and its members. ABC is philosophically opposed to federal mandates that undermine the desired policy outcome. ABC plans to be fully engaged in the forthcoming OSHA ETS rule and is evaluating legal options on compliance.”

On Sept. 24, ABC, as a steering committee member of the Coalition for Workplace Safety, also sent a letter to OSHA Acting Assistant Secretary James Frederick, stating that OSHA should consider questions and seek written input from stakeholders before issuing any ETS. To do otherwise invites avoidable implementation challenges and costs that would undermine achieving the goals of the ETS.

ABC Shares Concerns Around OSHA Emergency Temporary Standard on COVID-19 Vaccination and Testing

Originally posted on www.randrmagonline.com

Associated Builders and Contractors (ABC), a steering committee member of the Construction Industry Safety Coalition (CISC), released the following statement on CISC’s letter sent Sept. 27, 2021 to James Frederick, acting assistant secretary of the Occupational Safety and Health Administration (OSHA), voicing concerns related to OSHA’s forthcoming COVID-19 vaccination and testing Emergency Temporary Standard, which will apply to employers with 100 or more employees as required by President Biden’s Path Out of the Pandemic COVID-19 Action Plan.

“Because OSHA’s COVID-19 vaccination and testing ETS is expected to be the most far-reaching standard ever issued by the agency, it is imperative that OSHA listen to input from the construction industry, which employs 7.4 million individuals,” said Ben Brubeck, ABC vice president of regulatory, labor and state affairs. “Despite the efforts of a range of stakeholders, vaccine hesitancy remains an ongoing, complicated reality in countless industries. How the ETS is crafted will have significant, lasting impacts by driving workers away from larger firms and disrupting construction projects without raising the vaccination rate.

“Our key areas of concern are workforce shortages that would be exacerbated by the ETS, employer and employee obligations for vaccinations and testing, paperwork burdens, recordability of adverse reactions to the COVID-19 vaccine, cost of paid time off for vaccinations and adverse reactions, and availability of testing kits. The COVID-19 pandemic has already created and accelerated a host of challenges for the construction industry, including a skilled workforce shortage, rising material costs, supply chain disruptions, jobsite shut-downs, additional health and safety protocols and new government regulations. The forthcoming ETS only adds to this long list of concerns.

“ABC continues to encourage construction industry stakeholders to implement effective COVID-19 safety plans and to get vaccinated, because ensuring healthy and safe work environments for employees is a top priority of ABC and its members. ABC is philosophically opposed to federal mandates that undermine the desired policy outcome. ABC plans to be fully engaged in the forthcoming OSHA ETS rule and is evaluating legal options on compliance.”

On Sept. 24, ABC, as a steering committee member of the Coalition for Workplace Safety, also sent a letter to OSHA Acting Assistant Secretary James Frederick, stating that OSHA should consider questions and seek written input from stakeholders before issuing any ETS. To do otherwise invites avoidable implementation challenges and costs that would undermine achieving the goals of the ETS.

US needs new infrastructure investment. Here’s what we want to know: Associated Builders and Contractors CEO

Michael Bellaman | Originally posted on: FOX Business

The Senate’s bipartisan infrastructure bill contains the most significant investment in our nation’s infrastructure in a generation and could yield key wins for the American people and the construction industry.

The effective modernization of our nation’s roads, bridges, water infrastructure, transit, railways, ports and other critical infrastructure projects—and the bipartisan bill’s ultimate success—will rely on three important factors.

First, what is the lens that the federal government uses to select critical projects? The Infrastructure Investment and Jobs Act gives broad funding flexibility to federal agencies through discretionary grant programs. With approximately $1.2 trillion in total funding, including $110 billion for roads, bridges and major projects, it is imperative that the selection of projects be based on the long-term value provided to hardworking taxpayers and the most positive impact on our nation’s transportation systems and economy.

This legislation could provide much-needed public investment and encourage public-private partnerships, which would boost private capital, GDP and employment throughout the country. However, our federal agencies facilitating these grant and funding programs must be strategic in their decisions and not get bogged down by politics.

Second, what are the new regulations and requirements for competing for and delivering construction contracts and will they optimize public investment in infrastructure? Taxpayers and industry stakeholders should not have to deal with costly waste and favoritism, but should instead expect policies supporting fair competition open to all of the construction industry that attract the best contractors and workforce to compete for contracts to modernize America’s infrastructure.

The administration’s rhetoric on supporting union-only jobs for federal work remains troubling for the 87% of the construction industry that chooses not to join a union. Workers who opt to work in a nonunion environment should not be excluded from participating in building infrastructure projects in their own communities.

Efforts to impose restrictive government-mandated project labor agreements and anti-competitive policies like the Protecting the Right to Organize Act and union-only workforce restrictions will raise costs, limit competition and result in job losses for the construction industry.

Third, what is the remaining legislative agenda for the president and Congress? While the IIJA was a bipartisan product, Democrats and the Biden administration continue to pursue divisive, partisan policies that would decimate our ability to modernize the nation’s infrastructure.

The congressional budget reconciliation process could devastate the construction industry with new tax hikes and burdensome labor requirements, making it tougher for many of our smaller contractors to continue their recovery from the devastating blows of the COVID-19 pandemic and meaningfully participate in infrastructure work.

Additionally, the Biden administration continues to pursue enactment of the Protecting the Right to Organize Act, which would strip America’s workers of their rights, choices and freedoms in the workplace and make it nearly impossible for many small construction firms to continue operating.

Pursuing commonsense, bipartisan solutions is a better way to address the ongoing needs of our economy and America’s workers, ensuring robust competition from the best contractors and their workforce so taxpayers receive the best possible construction projects at the best possible price.

ABC and our members stand ready to rebuild our nation’s infrastructure system and deliver affordable, valuable, long-lasting modernization projects built through fair and open competition.

Michael Bellaman is president and CEO, Associated Builders and Contractors.

PRO Act Provisions Could Figure in $3.5 Trillion Federal Spending Plan

By Christopher Ruvo | Originally posted on www.asicentral.com

The PRO Act, a major labor reform proposal, has caused concern in the promotional products industry.

Proponents of the PRO Act are trying to advance aspects of the sweeping, potentially historic labor reform legislation without passing the full act itself – something that could impact the employer-employee relationship across industries.

Members of Congress that support the Protecting the Right to Organize Act (PRO Act), who are overwhelmingly Democrats, are looking to move some tenants of the bill forward through special rules related to the federal budget.

In particular, they’re attempting to enact provisions that would impose civil penalties for so-called unfair labor practices (ULPs) and to establish new ULPs. These PRO Act pieces would be components of a broader attempt by Democrats to pass a $3.5 trillion spending plan through a process called “budget reconciliation.”

Budget reconciliation allows for certain measures tied to federal spending to be passed with a simple majority vote. PRO Act proponents are attempting to go this route because even though the legislation passed in the Democrat-controlled House earlier this year, it has been stymied in the 100-member Senate where effectively 60 votes are required to overcome a filibuster and pass bills into law.

The Senate is split 50-50 between Democrats (or independents who caucus with them) and Republicans. The GOP opposes the PRO Act. Reconciliation would allow Democrats to pass the bill with their 50-person group and Vice President Kamala Harris as the tie-breaking vote.

Still, getting the full PRO Act passed by reconciliation appears to be unlikely given strict rules – enforced by the Senate Parliamentarian – on what’s allowed to be approved through the process, according to legal experts. Getting a few pieces of it onto the books, however, may be more feasible. And that’s just what Democrats are lining up to do by including it in the multi-trillion dollar spending plan that could soon go through its own budget reconciliation process.

New Civil Penalties

Legislative language released Sept. 8 would create new civil penalties under the National Labor Relations Act that “fundamentally change its nature from a ‘make whole’ remedial statute into a punitive one,” reported legal intelligence source JD Supra.

“As introduced, the reconciliation bill would add fines of up to $50,000 per violation for ULPs under the NLRA,” JD Supra continued. “Where an employer commits a ULP by discriminating or retaliating against an employee for engaging in protected activity, or where an employee is discharged or suffers ‘serious economic harm,’ these fines would be doubled to $100,000 per violation if the employer has committed a similar ULP within the last five years.”

What amount to new ULPs beyond what are contained in the Act are also part of the provisions that could be considered through budget reconciliation. These prohibit things like permanently replacing a striking worker, locking out employees, and entering into or enforcing any prohibition on joint, class or collective action, among other things. “This last provision would essentially ban the use of arbitration in employment cases for unionized and non-union employers alike,” JD Supra reported.

Company directors and officers could be held personally liable for violations.

“Under current law, the fine you pay for a parking ticket is greater than the fine companies pay for violating workers’ right to organize a union,” wrote Rep. Bobby Scott, D-Va., in a July release supporting the provisions’ inclusion in the budget process. “Creating financial penalties for unlawful anti-union activity will finally deter employers from violating the law and will better protect workers’ rights.”

Trade groups, such as the construction industry’s Associated Builders and Contractors, oppose having the provisions in the reconciliation proposal, saying that enacting them will hurt businesses.

“Reports have indicated that the bill could seek to insert harmful labor provisions in the reconciliation package, which could include increased monetary penalties for employers that ‘interfere’ with workers’ union rights, leading to unwarranted and frivolous lawsuits that could have a devastating impact on construction employers,” opined Kristen Swearingen, ABC vice president of legislative and political affairs, in a report from Construction Dive.

What About the PRO Act’s Proposals on Freelancers?

What does not appear to be included in the reconciliation attempt are parts of the PRO Act that would, according to critics, largely wipe out independent contractor status under most scenarios and compel companies across industries in the U.S. to reclassify such contractors as employees.

Those proposals caused significant concern in the promotional products industry when they came to light in early 2021. Some promo professionals believe enacting the PRO Act’s independent contractor rules could exponentially drive up industry firms’ labor costs, making companies less competitive, and/or compel companies to part ways with many of those currently classified as independent contractors, leading to a rash of hard-working promo professionals being put out of work.

While certain freelancers, such as some rideshare drivers, are in favor of the PRO Act, other freelancers, including many in the writing community, have been loud critics as they worry the bill will eradicate their livelihood and rob them of the relative independence they have in their work life.

Writing earlier this year for pro-socialist publication Jacobin, labor lawyer Brandon Magner said the PRO Act would not kill freelancing or cause damage to freelancers.

“It would only affect the analysis of employee versus independent contractor status for the purposes of the National Labor Relations Board,” Magner wrote. “Put simply, the relevant question is whether certain workers possess rights under Section 7 of the [National Labor Relations Act], which guarantees employees (and employees only) the right to strike, collectively bargain, and engage in various other ‘concerted activities’ for ‘mutual aid or protection’…”

Magner said the Act’s proposals on freelance work “would not change a worker’s employment status for the purposes of state laws, such as those involving minimum wage, overtime, unemployment compensation or various benefit schemes. Thus, a worker could feasibly be classified as an employee with unionization rights under the NLRA while still qualifying as an independent contractor under said state laws.”

Some freelancers aren’t buying that line, though.

“Union proponents of the new bill, as well as politicians beholden to the powerful groups, insist that it’s only about expanding the people who can be in unions,” Erik Sherman, a freelance business, economics, finance and tech journalist, wrote for Forbes. “Not if you look at the evidence… The result would be to outlaw millions of independent contractors (probably about 10 million at current IRS estimates of actual ongoing business owners), presumably clearing out people who might compete with union members.”

Women in construction seek change

Originally posted on www.nwaonline.com

Advocacy group Lean In helps overcome harassment, discrimination on job

 

NEW YORK — Bethany Mayer didn’t want to go back to work after learning that a fellow iron worker insinuated that women like her didn’t belong there.

Jordyn Bieker, an apprentice sheet metal worker in Denver, said she felt uncomfortable that her foreman asked her pointed questions about being gay.

Yunmy Carroll, a veteran steamfitter, said a worker at a training session declared that women in construction are “whores.”

The three women told their stories over Zoom during a Lean In Circle for Tradeswomen, one of 76 opened nationwide and in Canada this year by the North America’s Building Trades Unions and Lean In, the women’s advocacy group started by Facebook’s chief operating officer, Sheryl Sandberg.

About 700 tradeswomen are participating the program, designed to help them navigate persistent bias and harassment on construction sites, from unwanted sexual advances to being assigned lesser duties like traffic control or fire watch.
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It’s a culture that industry leaders are fighting to change in the hopes of recruiting more women into a sector with an aging workforce that faces chronic labor shortages.

As spending on infrastructure rises, construction firms will need to hire at least 430,000 new skilled laborers in 2021, according to an analysis of federal data by the Associated Builders and Contractors.

Right now, only 4% of construction laborers in the U.S. are women, according to the Bureau of Labor Statistics.

“We are really only employing from half the workforce,” said Brian Turmail, the Associated General Contractors of America’s vice president of public affairs, who also spearheads workforce development. “We are struggling with labor shortages with one hand tied behind our back.”

This comes at a time when the pandemic has exacted a disproportionate toll on jobs where women dominate, like restaurant servers and cashiers. Nearly 2.5 million women lost jobs and stopped looking for work during the pandemic.

Meanwhile, much of the construction industry was deemed essential, sparing it from mass layoffs. For advocates, it is evidence that more women should aspire to construction careers, which start with paid apprenticeships and can lead to unionized jobs with middle-class wages.

The median salary for plumbers and electricians, for instance, is about $56,000 a year, with the top 10% of earners making $98,000. But only about 2% of plumbers and 3% of the country’s electricians are women.

“We see this all the time. When jobs are higher paid, when jobs have more security, when jobs have higher benefits, they often go to men,” said Sandberg, who partnered with North America’s Building Trades Unions to take her signature Lean In Circles program to tradeswomen after meeting Judaline Cassidy, a New York plumber and union leader who had formed a Lean In Circle on her own in 2017, and later discussed the idea with Liz Shuler, now president of the AFL-CIO.

Cassidy often recalls being told to go home and do the dishes when she first tried to join a union more than two decades ago. But her career also has been empowering, and her daughter, Carey Mercer, followed her into the trades.

“You’re always learning something every day. There’s always some kind of challenge that you might run into where you might need to do some math or think about it and take a second a look at it,” said Mercer, an apprentice sheet metal worker.

The good news is that gains already made by women appear to have held steady during the pandemic, in contrast to the recession that began in late 2007 and hit the industry hard.

The number of women employed in construction had reached a high of nearly 950,000 in 2007 before plummeting to a recession low of 711,000 in 2011, according to the Bureau of Labor Statistics. It took nearly a decade for their numbers to recover, eventually reaching new highs of about 970,000 at the onset of the pandemic.

But this time, the ranks of women dipped just briefly in the spring of 2020 before continuing their rise — surpassing more than 1 million for the first time in history in April. The share of women employed in the industry also rose, reaching 13.2% in 2020, compared with 12.5% in 2016.

Since those figures include office roles, it not clear how much of those gains were made by skilled laborers. But the number of women who graduated from North America’s Building Trades Unions’ pre-apprenticeship programs has also increased, reaching an all-time high of 23% of graduates this year, said union Secretary-Treasurer Brent Booker.

Pre-apprenticeship programs targeting women and minorities have proliferated over the past decade, while several thousand women gather each year for North America’s Building Trades Unions’ 10-year-old conference for tradeswomen. In a sign of their growing influence, the Iron Workers Union became the first construction union to adopt paid maternity leave in 2017.

The most uphill challenge is changing cultural attitudes in the field.

Kelly Kupcak, executive director of Oregon Tradeswomen, said she recently got a call from an apprentice plumber whose foreman, using racial slurs, said he didn’t care if she was Black or Hispanic because he just didn’t like that she was a woman. That was a year after Kupcak galvanized local unions and contractors to start anti-discrimination efforts after another apprentice found a noose at a construction site.

More subtle slights also take their toll.

Mayer, the apprentice welder from the Cincinnati area, had been excited about a new job where a raising gang would erect the columns on a new site. But then she learned about the co-worker who said women shouldn’t be iron workers. And she was put on fire watch for weeks.

“I don’t even want to go in tomorrow,” Mayer told her Lean In Circle, a group of six women who meet over Zoom once a month.

The women, at the May meeting and in later group texts, encouraged her to be direct and remind her foreman of her skills as a welder. By the time they met in July, Mayer had pushed for and gotten welding duties.

Patti Devlin, the circle leader, turned the July conversation to a perennial issue: constantly having to prove yourself in an industry where job sites change.

Veronica Leal, a Chicago painter who teaches an apprenticeship program, told the group that she has faced that problem for 27 years. At first, she said it was amusing to watch skeptical clients eventually lavish praise on her work.

But four years ago, she was irate when a client at an upscale apartment building told her she couldn’t possibly handle a difficult paper-hanging job because she was a woman, and closed the door in her face.

Leal’s supervisor told her to stay put while he called the client. Leal refused, telling her supervisor she would never work with that client.

“I just got so angry. I’ve been doing this for 24 years and I’m done proving myself,” Leal said.

The war for talent: How contractors battle for workers

By Robyn Griggs Lawrence | Originally posted on www.constructiondive.com

John Mingione, principal of New York City-based Omnibuild, has worn a lot of hats since he founded his construction management firm in 2003 — but never, until this year, has he needed a detective’s fedora. As Mingione doles out jobs to subcontractors because Omnibuild is short on workers, he’s keeping a close watch to ensure the subs can maintain adequate staffing.

“I keep my ear close to the ground, trying to spread the wealth around and not put too many eggs in one basket,” he said.

John Mingione
Permission granted by Omnibuild

In Los Angeles, Landmark Construction founder Ezra Laniado — also struggling to attract labor — is working on his poker face. He has found “the easiest way, which is the hardest way” to get and keep workers on his jobsites is to pay them more, but he has to be careful not to appear too desperate or they’ll ask for even higher wages.

“It’s a delicate balance,” he said. “We have to be very foxy.”

The construction industry’s inability to attract and retain talent, a major problem for more than a decade, has escalated into a full-blown crisis since the start of the COVID-19 pandemic. With only 80% of the 1 million construction workers who lost their jobs at the start of lockdowns returning, according to CNN, Associated Builders and Contractors announced the industry needs to hire 430,000 workers this year and 1 million more over the next two years to keep pace with demand. Construction is competing for those workers with desperate companies from every other industry in a labor shortage Chamber of Commerce CEO Suzanne Clark called “a national economic emergency.”

Fighting for talent

Though exacerbated by the pandemic, the industry’s talent drain started long before anyone had heard of COVID-19. As contractors have been forced into ever-more creative methods of finding and holding onto workers, industry leaders have formed collectives to study and address the problem. With an aging workforce (the median age of construction workers is 41) and a monthly turnover rate of 5.2% compared with 3.6% over all industries, construction has some hurdles to overcome.

Branka Minic
Permission granted by Building Talent Foundation

“It’s a war for talent. It’s really bad out there,” said Branka Minic, CEO of Building Talent Foundation (BTF), a coalition of the nation’s largest residential building companies that advances education, training and career progression for young and underrepresented workers. “Everybody is screaming for people, not only in our industry. We need to fight for every person and be much more agile in our efforts.”

When Minic took the helm of BTF two years ago, she set out to align education and training programs with the industry’s needs and partner with organizations that can help BTF reach new populations, including schools, churches, foster care agencies and community groups ranging from veterans to Girl Scouts.

“We’re definitely diversifying the industry,” Minic said. “That’s one of our goals, obviously, to open new sources of talented people and make sure they have good opportunities.”

Higher wages

Paying higher salaries would appear to be the easiest way out of this crisis, but that becomes more expensive every day. The reservation wage, the lowest average wage Americans without college degrees will accept for new jobs, has increased by 26% over the past year, to $29.56, according to the Federal Reserve Bank of New York. And this trend is far from over: a Willis Towers Watson survey found wage increases for production and manual labor workers rising from 2.5% this year to 2.8% in 2022.

Preferred Contractors Association Chief Marketing Officer Hadar Raz has seen construction companies raise salaries by as much as 10% in particularly hard-hit regions.

“All industries have common practices that work, and the construction industry has to first get to those,” Raz said. “A basic one is to start increasing salaries. That’s the first step.”

The next step, Raz said, is appealing to younger people by adopting worker-friendly practices common in other industries, including bonuses, flexible schedules and career training. “You can either give people a job or a career path. We need to show people this is a career and a profession, a trade they can always hold onto.”

What millennials want

Joe Flanagan, senior employment advisor at career matchmaker VelvetJobs, said more than 50% of millennials will remain in a job if they see potential career advancement, making training programs and reward systems a vital part of company structure. These programs, Flanagan said, “confirm to employees that they are valued for their contribution.”

Millennials won’t tolerate military-style hierarchies in which “the foreman is god and everyone does what he says,” said Carol Sigmond, a New York City-based partner in the construction practice group at law firm Greenspoon Marder. Younger workers are demanding a more collaborative approach, she said, “and it’s not so clear to me there’s not going to be some value in that.”

To attract younger workers, Sigmond said, contractors must stop treating construction as itinerate work. “The work is going to have to become steadier. The notion that people will work for nine months a year and spend three months sitting on a beach somewhere has to change. They can be training and prepping for the next year — but they must have steadier employment.”

“Construction, like any industry, pays people based on the value of the skills they bring to the table,” said Rolf Bax, chief human resources officer at career resource Resume.io. “It can be hard finding general laborers for sites because so many companies treat these people as disposable. If you make it known that people who want to learn new skills will be given an opportunity to do so, you will start to see more people applying.”

Attracting new workers

Younger workers are motivated less by money and more by what companies can do for them. They’re drawn to and stay with purpose-led companies with a human-centric approach, said Pat Wadors, chief talent officer at construction technology firm Procore Technologies and former senior vice president of LinkedIn’s Global Talent Organization.

Contractors need to get clear about their organizations’ purpose before creating what Wadors calls an “employee value proposition,” a promise to pay fair wages, treat everyone with respect and nurture an inclusive culture. “This creates clarity as you attract talent,” she said. “And employees will hold you accountable for that promise like never before.”

Allison Otto
Permission granted by Otto Construction

For Sacramento-based Otto Construction, that means focusing less on what skills people bring to the table and more on how their personality and work ethic would fit with the company’s culture of honesty, integrity and compassion. “Construction is great, but it’s not rocket science,” said CEO Allison Otto. “If you’re willing to learn and want to be part of our team, we’ll teach you how to do it. Our culture is so important. If we find someone who’s a good fit for it, we’ll mentor them and bring them up.”

“Culture is not something you can apply a dollar amount to — it’s not a health benefit,” said Laura Newbrough, human resources director at virtual design and construction company Zelus, which hires almost exclusively based on employee referrals and has a retention rate of more than 90%. “Culture is about leading and teaching and allowing people to learn on their own and try new things. It has always been the most important thing to me. I’m constantly checking in — how is the culture, how is the culture, what is a cultural threat?”

‘Lean In’ circles help women in construction to face prejudice

Originally Posted on www.compsmag.com

The three women shared their stories over Zoom during a Lean In Circle for Tradeswomen, one of 76 launched nationwide and in Canada this year by the North America’s Building Trades Unions and Lean In, the women’s advocacy group started by Facebook Chief Operating Officer Sheryl Sandberg. About 700 tradeswomen are participating the program, designed to help them navigate persistent bias and harassment on construction sites, from unwanted sexual advances to being assigned lesser duties like traffic control or fire watch.

Jordyn Bieker, an apprentice sheet metal worker in Denver, said she felt uncomfortable that her foreman asked her pointed questions about being gay. Yunmy Carroll, a veteran steamfitter, said a worker at a training session declared that women in construction are “whores.” It’s a culture industry leaders are fighting to change in the hopes of recruiting more women into a sector with an aging workforce that faces chronic labor shortages.
As spending on infrastructure rises, construction firms will need to hire at least 430,000 new skilled laborers in 2021, according to an analysis of federal data by the Associated Builders and Contractors. Right now, only 4% of construction laborers in the U.S. are women, according to the Bureau of Labor Statistics.

“We are really only employing from half the workforce,” said Brian Turmail, the Associated General Contractors of America’s vice president of public affairs, who also spearheads workforce development. “We are struggling with labor shortages with one hand tied behind our back.” This comes at a time when the pandemic has exacted a disproportionate toll on jobs where women dominate, like restaurant servers and cashiers. Nearly 2.5 million women lost jobs and stopped looking for work during the pandemic. Meanwhile, much of the construction industry was deemed essential, sparing it from mass layoffs. For advocates, it is evidence that more women should aspire to construction careers, which start with paid apprenticeships and can lead to unionized jobs with middle-class wages.

The median salary for plumbers and electricians, for instance, is about $56,000 a year, with the top 10% of earners making $98,000. But only about 2% of plumbers and 3% of the country’s electricians are women. “We see this all the time. When jobs are higher paid, when jobs have more security, when jobs have higher benefits, they often go to men,” said Sandberg, who partnered with NABTU to bring her signature “Lean in Circles” program to tradeswomen after meeting Liz Shuler, now the president of the AFL-CIO, and Judaline Cassidy, a New York plumber and union leader who had formed a Lean In Circle on her own in 2017. The good news is that gains already made by women appear to have held steady during the pandemic, in contrast to the Great Recession that hit the industry hard.

Help wanted: 430,000 construction workers

By DAVID HELVESTON, President & CEO, ABC Pelican Chapter  |  Originally posted on www.bicmagazine.com

Construction companies need to hire 430,000 more workers in 2021 than they employed in 2020, according to an ABC analysis of U.S. Bureau of Labor Statistics data.

That jaw-dropping number could potentially grow to 1 million or more over the next two years to meet demand.

An ABC Pelican instructor helps a studentduring a hydroblasting course at the association’straining center.

ABC chapters across the country are working to supply the next generation of craft professionals with the tools they need to succeed and excel in the construction industry. America’s economic engine is fueled by a workforce equipped with durable and transferable skillsets, and ABC is providing the right tools to the construction workforce to cultivate long-lasting and rewarding career opportunities.

In Louisiana, the ABC Pelican Chapter will educate and upskill 2,000 new construction craft professionals by the end of this year. Through training centers in Baton Rouge and Lake Charles, we educate students in crafts such as welding, electrical, millwright, pipefitting, heavy equipment operation, instrumentation and more. Men and women of all ages come to ABC Pelican to learn a new craft or perfect their current one. ABC Pelican also has partnerships with local high schools that allow current students to begin craft training while still in school.

October is Careers in Construction Month, a national effort to educate the public about the opportunities available for a craft professional. Throughout the month, schools, contractors and other organizations will partner to host events that raise awareness and introduce students and young professionals to careers in construction. ABC Pelican is proud to partner with like-minded organizations such as Build Your Future, a nonprofit aiming to be the catalyst for recruiting the next generation of craft professionals, during Careers in Construction Month to encourage more young adults to consider career paths in the construction industry.

For 14 years, ABC Pelican has partnered with Build Your Future, Louisiana contractors, industry professionals, suppliers and other educational entities to host Build Your Future Day for current high school students across Louisiana so they can learn from industry professionals about the career opportunities available in the construction industry. We anticipate that more than 1,000 students from over 60 high schools across the state will learn about different construction career opportunities through handson demonstrations and conversations with industry leaders this year.

With the increasing need for more workers in the construction industry, I hope you and your business can participate in Careers in Construction Month to shed a positive light on and paint a realistic image of the construction industry. Reach out to your local high school, technical college or ABC chapter to see how you can get involved.

For more information, contact David Helveston at (225) 753-2590 or dhelveston@abcpelican.com.

Construction dented by inflation

By Jonathan Garber  | FOXBusiness  |  Originally posted on www.foxbusiness.com

Mounting inflationary pressures held back nonresidential construction spending in July, according to an Associated Builders and Contractors (ABC) analysis of U.S. Census Bureau data.

Nonresidential construction spending edged up 0.1% in July to $786.7 billion but was negative when adjusted for inflation. Spending fell on a monthly basis in six of 16 subcategories and was unchanged in three categories.

Total nonresidential spending was down 4.2% from the year prior.

“The nonresidential construction spending numbers are meaningfully worse than they initially appear,” said ABC Chief Economist Anirban Basu.

“Higher materials prices and worsening skills shortages represent primary culprits,” he added. “Many project owners are delaying projects due to elevated construction service delivery costs.”

Construction input prices were 23.1% higher in July than the year prior as the combination of a rebounding economy, supply chain disruptions caused by COVID-19, stimulus measures and labor shortages sent costs soaring.

Last month, prices for steel mill products shot up 10.8%, iron and steel prices climbed 7.8% and natural gas surged 13.5%. Those products have seen respective price increases of 108.6%, 89.2% and 146.7% over the past year, according to the U.S. Bureau of Labor Statistics.

Prices for other input costs, including fabricated structural metal products and lumber, were also sharply higher compared with year-ago levels.

It remains to be seen how long the inflationary pressures may last.

Federal Reserve Chairman Jerome Powell at his Jackson Hole symposium speech last week said inflation at these levels is a “cause for concern” but reiterated the central bank’s belief that the current pressures are temporary. 

Powell signaled the Fed could begin tapering its asset purchase program before the end of this year but said rate hikes were further out on the horizon.

Fed fund futures traders at the Chicago Mercantile Exchange are fully pricing in the first rate hike to occur in January 2023.